{"id":424,"date":"2017-04-21T20:01:13","date_gmt":"2017-04-21T20:01:13","guid":{"rendered":"http:\/\/krafttg.wpengine.com\/wisdom-wednesday-4-features-to-send-your-business-website-to-the-top-of-googles-rankings\/"},"modified":"2017-04-21T20:01:13","modified_gmt":"2017-04-21T20:01:13","slug":"wisdom-wednesday-4-features-to-send-your-business-website-to-the-top-of-googles-rankings","status":"publish","type":"post","link":"https:\/\/www.kraftgrp.com\/wisdom-wednesday-4-features-to-send-your-business-website-to-the-top-of-googles-rankings\/","title":{"rendered":"Wisdom Wednesday: 4 Features to Send Your Business Website to the Top of Google\u2019s Rankings"},"content":{"rendered":"

Because Google always changes the algorithm that it uses to determine search engine rankings, your business\u2019 website needs to stay on top of the current key features that can help move it to the top of Google\u2019s search results.<\/h2>\n

\"Google<\/p>\n

Many companies approach search engine optimization as a one-time challenge; once you have set up your company\u2019s website with an eye to maximizing your Google search ranking, they think, you\u2019re all set. In actuality, Google regularly makes changes to its algorithm that determines its search engine rankings. Keeping your business\u2019 website at the top of Google\u2019s search results requires constant attention to the changes in Google\u2019s ranking factors and continuous tweaking of your site\u2019s content. With that in mind, here are the four key features to utilize right now to improve your business\u2019 Google search ranking.<\/p>\n

HTTPS<\/strong><\/p>\n

Google first announced that HTTPS would be used as a factor in its ranking system back in 2014. MozCast<\/a>, an online platform dedicated to tracking the changes in Google\u2019s algorithm, has found that Google is keeping that promise; almost 46 percent of all of Google\u2019s top ranking websites are HTTPS sites. Google has made this push based on their belief in the need for strong Internet security. Especially if your business offers any form of online shopping or information gathering features, moving to HTTPS is critical.<\/p>\n

Google AdWords<\/strong><\/p>\n

While pay-per-click services like Google AdWords have not traditionally been a part of search engine optimization, MozCast has found a direct relationship between the two. Almost 53 percent of websites that appear on the first page of Google\u2019s search results feature Google AdWords on the top of their pages. In short, paying for Google AdWords yourself won\u2019t raise your search ranking, but becoming a part of Google\u2019s advertising network and having ads embedded on your web page might.<\/p>\n

Reviews<\/strong><\/p>\n

Google is upfront about the fact that it utilizes customer reviews in determining website rankings, so it should come as no surprise that almost 37 percent of businesses that reach Google\u2019s first page of search results feature customer reviews. Indeed, Google itself now displays customer ratings right below text ads in order to connect customers with quality businesses.<\/p>\n

Knowledge Panels<\/strong><\/p>\n

As MozCast has noted, approximately 38 percent of Google\u2019s highest ranking websites have Knowledge Panels. Knowledge Panels appear as information boxes to the right of Google\u2019s search results and are intended to help potential customers quickly find contact and other information for businesses. Unfortunately, you cannot directly put your business in a Knowledge Panel; Google itself makes the determination based on your company\u2019s relevance to a potential customer\u2019s search. However, you can influence the chance that your business will be included in a Knowledge Panel by increasing your business\u2019 general prominence and local search engine optimization.<\/p>\n

Concerned that you\u2019re not doing everything that you need to\u00a0help get your business to the top of Google\u2019s rankings? Contact us today at {phone} or {email} and we can introduce you to an expert from within our community of specialists.<\/p>\n","protected":false},"excerpt":{"rendered":"

Because Google always changes the algorithm that it uses to determine search engine rankings, your business\u2019 website needs to stay on top of the current key features that can help move it […]<\/p>\n","protected":false},"author":1,"featured_media":3375,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[17],"tags":[],"class_list":["post-424","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"\nWisdom Wednesday: 4 Features to Send Your Business Website to the Top of Google\u2019s Rankings – KTG<\/title>\n<meta name=\"description\" content=\"Click Here to learn more \ud83c\udf1f Wisdom Wednesday: 4 Features to Send Your Business Website to the Top of Google\u2019s Rankings - Since 1992 - Nashville's Top IT Services Company\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.kraftgrp.com\/wisdom-wednesday-4-features-to-send-your-business-website-to-the-top-of-googles-rankings\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Wisdom Wednesday: 4 Features to Send Your Business Website to the Top of Google\u2019s Rankings\" \/>\n<meta property=\"og:description\" content=\"Click Here to learn more \ud83c\udf1f Wisdom Wednesday: 4 Features to Send Your Business Website to the Top of Google\u2019s Rankings - 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