{"id":424,"date":"2017-04-21T20:01:13","date_gmt":"2017-04-21T20:01:13","guid":{"rendered":"http:\/\/krafttg.wpengine.com\/wisdom-wednesday-4-features-to-send-your-business-website-to-the-top-of-googles-rankings\/"},"modified":"2017-04-21T20:01:13","modified_gmt":"2017-04-21T20:01:13","slug":"wisdom-wednesday-4-features-to-send-your-business-website-to-the-top-of-googles-rankings","status":"publish","type":"post","link":"https:\/\/www.kraftgrp.com\/wisdom-wednesday-4-features-to-send-your-business-website-to-the-top-of-googles-rankings\/","title":{"rendered":"Wisdom Wednesday: 4 Features to Send Your Business Website to the Top of Google\u2019s Rankings"},"content":{"rendered":"
Because Google always changes the algorithm that it uses to determine search engine rankings, your business\u2019 website needs to stay on top of the current key features that can help move it to the top of Google\u2019s search results.<\/h2>\n
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Many companies approach search engine optimization as a one-time challenge; once you have set up your company\u2019s website with an eye to maximizing your Google search ranking, they think, you\u2019re all set. In actuality, Google regularly makes changes to its algorithm that determines its search engine rankings. Keeping your business\u2019 website at the top of Google\u2019s search results requires constant attention to the changes in Google\u2019s ranking factors and continuous tweaking of your site\u2019s content. With that in mind, here are the four key features to utilize right now to improve your business\u2019 Google search ranking.<\/p>\n