{"id":2398,"date":"2018-04-02T13:02:11","date_gmt":"2018-04-02T19:02:11","guid":{"rendered":"https:\/\/www.kraftgrp.com\/under-armours-armor-gets-penetrated\/"},"modified":"2018-04-02T13:02:11","modified_gmt":"2018-04-02T19:02:11","slug":"under-armours-armor-gets-penetrated","status":"publish","type":"post","link":"https:\/\/www.kraftgrp.com\/under-armours-armor-gets-penetrated\/","title":{"rendered":"Under Armour\u2019s \u201cArmor Gets Penetrated\u201d"},"content":{"rendered":"

How Would It Cost Your Business If This Happened To You?<\/strong><\/p>\n

\"Under<\/p>\n

Have you read the news? According to Reuters<\/a>, Under Armour Inc.<\/a>, headquartered in Baltimore, Maryland, recently suffered a breach of the private information for their 150 million MyFitnessPal<\/a> app users.<\/p>\n

This is the largest breach this year according to experts. It included account usernames, email addresses, and passwords. Lucky for them, Social Security numbers, driver license numbers, and payment card data weren\u2019t stolen like they usually are in data breaches of this kind.<\/p>\n

Once again we learn that keeping up to date on cybersecurity, changing passwords often, and using an IT support provider to implement a layered approach to security is essential if you want your business to stay safe in today\u2019s digital world.<\/p>\n

Perhaps, if Under Armour had used these services, they could have prevented this breach. Now, their reputation has been ruined.<\/p>\n

Would you trust your private data to them?<\/p>\n

I wouldn\u2019t.<\/p>\n

With so many data breaches today, they should have known better and considered the privacy of their customers. How can they salvage their creditability now?<\/p>\n

As a business technology professional, I know that data protection costs much less than what I\u2019d face from a breach \u2013 legal liability, fines, and lost customers.<\/strong><\/p>\n

With the rising number of cyber thefts, numerous lawsuits have been filed against businesses like Under Armour. In the last few years, data breaches have become so prevalent that it\u2019s almost commonplace to hear that a company has been breached.<\/p>\n

Learning that all their personal information is in the hands of thieves causes a significant change in the behavior of customers. One study<\/a> found that consumers who learned of a data breach at their favorite retail store significantly cut back on their purchases.<\/p>\n

With over 1,500 data breaches in 2017, consumers responded in this way:<\/strong><\/p>\n